By means of an objective, scientific process, the Parship Principle®, the service helps its members to find love. The compatibility-based online dating service is specifically for people who want to form a lasting, honest and sincere relationship. Parship is one of the leading online matchmaking agencies for discerning singles in UK and across Europe.
Instant Chemistry and Singld Out are not the first to promote genetic testing to determine romantic compatibility.
Yet dating sites are implicitly answering this question by the ways they match people and by the information on profile pages.
This article explores the philosophies of love at work beneath all the heart imagery, flattering photo angles, and never-ending quizzes.
Nary an arrow from Cupid’s quiver has stung as much as the volleys launched by dating sites against each other.
While one side is armed with complex personality tests, its opponents call them “gimmicks” and “pseudo-scientific love formulas.” “No algorithm can pinpoint exactly what makes two people spark,” another proclaims.